Privacy Policy — woweffects.co

Last updated: 25/11/2025

This Privacy Policy explains how Key Idea Studio (“we”, “us”, “our”) collects, uses, and protects your personal information when you visit woweffects.co (the “Website”), create an account, purchase digital products or services, or subscribe to recurring annual plans.

By using our Website, you agree to the practices described in this Privacy Policy.

1. Who We Are

Key Idea Studio
89 rue de Tivoli, 62200 Boulogne-sur-Mer, France
Email (Data Protection): privacy@woweffects.co

We act as the “data controller” under the General Data Protection Regulation (GDPR).

2. Data We Collect

We collect and process the following categories of personal data:

2.1 Information You Provide Directly

• Name (first and last)

• Email address

• Postal address (when required for billing or invoicing)

• Account credentials (passwords are encrypted)

• Payment information, processed securely by Stripe

• Support messages or requests

2.2 Automatically Collected Information

Through analytics tools (Google Tag Manager, Google Analytics, Google Ads, Meta Ads, LinkedIn Ads), we may collect:

• IP address (anonymized when required)

• Browser type and version

• Device information

• Pages visited, time spent, interactions

• Referring URLs

• Cookie identifiers and advertising IDs

2.3 Social Login

When available, you may log in using:

• Google

• Facebook

• Apple

We may receive basic profile information (name, email, profile ID) as permitted by these providers.

3. How We Use Your Data

We process your data for the following purposes:

3.1 To Provide Our Services

• Creating and managing your user account

• Delivering digital products and services

• Managing one-time payments and recurring annual subscriptions

• Generating invoices and transaction records

• Providing customer support

3.2 To Improve Our Website

• Monitoring performance and user behavior

• Debugging technical issues

• Optimizing user experience and website content

3.3 For Marketing and Communication

• Sending transactional emails (purchases, invoices, subscription renewals)

• Sending marketing emails (only with explicit opt-in) via Brevo

• Displaying personalized advertising (Google Ads, Meta Ads, LinkedIn Ads)

3.4 Legal and Compliance

• Preventing fraud and unauthorized access

• Complying with tax, accounting, and regulatory obligations

4. Legal Bases for Processing (GDPR)

We process your data based on:

• Contract performance — to deliver your purchases, subscriptions, and account services

• Consent — for newsletters, cookies, marketing tracking, and social login

• Legitimate interest — site security, analytics, fraud prevention

• Legal obligation — invoicing, accounting, and compliance

5. Payments and Subscription Management

All payments are processed by Stripe.
We do not store your full card details.

Stripe may process:

• card information

• billing address

• transaction logs

• fraud detection data

Recurring annual subscriptions automatically renew unless canceled.
You can manage or cancel your subscription through your account dashboard.

6. Cookies and Tracking Technologies

We use cookies for:

• Website functionality

• User authentication

• Analytics (Google Analytics)

• Advertising (Google Ads, Meta Ads, LinkedIn Ads)

• Performance and security (Cloudflare / server logs)

You may control cookies through your browser settings or through our cookie banner.

7. Sharing Your Information

We may share your information with:

• Stripe (payment processing)

• Brevo (email marketing + transactional emails)

• Analytics and advertising providers (Google, Meta, LinkedIn)

• Hosting provider: o2switch (France)

• Professional service providers (accounting, legal)

We never sell your personal data.

8. International Data Transfers

Because our tools and service providers operate globally, your data may be transferred outside the European Union.

In such cases, providers must comply with:

• GDPR adequacy decisions,

• Standard Contractual Clauses (SCCs), or

• Other legally recognized safeguards.

9. Data Retention

We keep your personal data only as long as necessary:

• Account information: until you delete your account

• Purchase & billing data: 10 years (legal obligation)

• Marketing data: until you withdraw consent

• Analytics data: according to each provider’s retention settings

10. Your Rights (EU / GDPR)

You have the right to:

• Access your data

• Correct inaccurate information

• Delete your account and personal data

• Restrict or object to processing

• Withdraw consent (newsletter, cookies, marketing)

• Portability (export of your data)

To exercise your rights, contact: privacy@woweffects.co

11. Children’s Privacy

Our Website and services are not intended for anyone under 18.
We do not knowingly collect personal data from minors.

12. Security

We implement technical and organizational measures to protect your data, including:

• HTTPS encryption

• Secure hosting on o2switch (France)

• Restricted access controls

• Encrypted passwords

• Secure payment processing via Stripe

However, no method of transmission is 100% secure.

13. Third-Party Links

Our Website may contain links to third-party sites.
We are not responsible for their privacy practices.

14. Changes to This Privacy Policy

We may update this Policy periodically.
When we do, the “Last updated” date will be revised.

We encourage you to review this Policy regularly.

15. Contact Us

For questions or privacy-related requests:

privacy@woweffects.co
Key Idea Studio, 89 rue de Tivoli, 62200 Boulogne-sur-Mer, France